According to Bosch, by 2023, one in three new bicycles sold will come with an electric motor as Europeans are embracing battery-powered bikes as a means of responsible personal mobility.
In Germany alone, in 2015 combined sales of eBikes of all makes and model have surpassed the half-million mark for the first time in history. But the trend is European-wide and as the eBike morphs from a mode of transport to an object of desire, sales are expected to grow by as much as 33 per cent.
“The eBike is increasingly becoming a lifestyle product,” said Claus Fleischer, Head of the Bosch eBike Systems business unit. “We remain confident for the years ahead. The potential is enormous. In the medium run, one new bicycle in three sold in Central Europe is likely to be an eBike.”
There are 2.1 million electric bicycles on German roads already and as well as huge growth across continental Europe as consumers see the benefits of using electrically assisted pedal power for things such as the daily commute, their popularity is expected to catch on much further afield.
Research from industry body ZIV forecasts that growth in Asia and North America will increase by as much as 27 per cent over the coming years. And much of this interest could come from surprising sources, according to Fleischer. “One trend to watch is sporting use. Electric is now gaining momentum among mountain bikers.”
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